More examples for from the TATE gallery.

Again this campaign was created by Fallon London for the TATE gallery. This time they have gone about promoting the gallery using a copy piece. Its a brave move using this much copy in a print ad, but in this case it works wonderfully. The copy is written in such a personnel manner that makes it a pleasure to read instead of being a chore. Here are three examples that write in a similar style but use a different topic in all. Split up, Hung over and Meeting. Great example of how you can use just engaging copy to entice the viewer to visit the gallery. We could use these ad's as inspiration and instead of writing an ad for Split up, Hung over or Meeting we could create on for 'Lunch'?