The Placement Team in India!!!

Advertising agency Wieden + Kennedy India have posted an article about The Placement Team on their famous blog. A great review, and theplacementteam.com has seen lots of activity since the blog been published.



Click here to read the blog post.

YCN Hand in

It was never our intention this year to enter competitions. However we are proud of the NPG project so far so we have decided to enter it into the YCN awards to see how it fairs. Entering the competition turned out to be a smart move. By entering we forced ourselves to explain the idea in its simplest form. This has helped us a great deal, as we had a bit of trouble putting our big idea into a short amount of words. This will come in handy for when we hand in our final work for Uni as-well. Fingers crossed they like it.

Here are the three boards that we mounted and handed in:

YO BOOOIII WE GOTZ MAD HITZ

This is how many hits we've got, you can see them broken down into how many hits each ep. has got.

Advertising in Soho

Earlier on in the blog we researched local places where creatives hang out in Soho. The brief asks us to keep the campaign localised and this technique ticks the box. We have placed flyers advertising the website and the episodes in local creative hang outs. The Dog and Duck is a common place for people in the creative industry to socialize so we placed a few flers in and around the pub. The pub also plays a role in the episodes. A local sandwich shop is targeted aswell as a cab office. All of these places have been carefully thought out and targeted towards creatives.

Final Shots and promo stuff.

Here are the final print executions for NPG, what we wanted to convey was a look and feel that gets across the personality of us in the episodes and carries on the brand identity of the website. It also intrigues with a kind of "what is it?" quality, is it a documentary or a film or what? A lot of the pics are VERY tongue in cheek, especially the one with the arm.

The Shoot.

After a massively amusing and successful shoot for the print/website promo stuff we've got some choosing, editing and retouching to do!