Here are a couple of examples of how other galleries have gone about finding an interesting strategy and exploited it through commercials.
This first spot is for the Getty Museum America.
This is a short spot for the Philadelphia Museum of Art and its exhibition 'Earth from above'.
The reason for me posting these isn't just because they are commercials for art galleries, it is to see how they have found a USP (unique selling point) and exploited it. For example in the second spot they have focussed on the 'Earth from Above' exhibition. With the strategy and line 'discover our planet'. The Alien coming along to steal valuable photography to do their very own research and 'discover' more about our planet is a nice touch. I feel after all this research this is what we need to come up with. A solid strategy - like 'discover our planet', could be 'discover england' and Osama Bin Laden is stealing the paintings? Incredibly stupid first thought i know but its an example.
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