The Placement Team in India!!!

Advertising agency Wieden + Kennedy India have posted an article about The Placement Team on their famous blog. A great review, and theplacementteam.com has seen lots of activity since the blog been published.



Click here to read the blog post.

YCN Hand in

It was never our intention this year to enter competitions. However we are proud of the NPG project so far so we have decided to enter it into the YCN awards to see how it fairs. Entering the competition turned out to be a smart move. By entering we forced ourselves to explain the idea in its simplest form. This has helped us a great deal, as we had a bit of trouble putting our big idea into a short amount of words. This will come in handy for when we hand in our final work for Uni as-well. Fingers crossed they like it.

Here are the three boards that we mounted and handed in:

YO BOOOIII WE GOTZ MAD HITZ

This is how many hits we've got, you can see them broken down into how many hits each ep. has got.

Advertising in Soho

Earlier on in the blog we researched local places where creatives hang out in Soho. The brief asks us to keep the campaign localised and this technique ticks the box. We have placed flyers advertising the website and the episodes in local creative hang outs. The Dog and Duck is a common place for people in the creative industry to socialize so we placed a few flers in and around the pub. The pub also plays a role in the episodes. A local sandwich shop is targeted aswell as a cab office. All of these places have been carefully thought out and targeted towards creatives.

Final Shots and promo stuff.

Here are the final print executions for NPG, what we wanted to convey was a look and feel that gets across the personality of us in the episodes and carries on the brand identity of the website. It also intrigues with a kind of "what is it?" quality, is it a documentary or a film or what? A lot of the pics are VERY tongue in cheek, especially the one with the arm.

The Shoot.

After a massively amusing and successful shoot for the print/website promo stuff we've got some choosing, editing and retouching to do!

The website!

So after a tedious few ours spent in front of the screen tweaking small aspects of the website we are finally up and running. As you can see we have opted for a simple polished black and white theme that will plays a constant role in the print campaign and everything else 'placement team'. On the website we have created the ability to view all the episodes via the amazing 'vimeo'. Other features include email - so we can receive feedback and the ability to read the very brief that we worked on. Feel free to visit the website here.

Thank you Monica and Joomla

Took a while but we got there. After talks with Monica we decided to create a simple platform website that would be perfect to host our episodes. We were advised to use a website template from Joomla. Joomla helps you maintain your website and gives you simple tips. We found that this worked in a very similar way to a blog but a bit more complicated. When we did come across a problem we could talk with Monica or go onto chat forums where people had come across the same problems. We need to add a few more finishing touches to the website and hopefully all will be up and running in no time.

Printing for exhibition

Last week was the unveiling of the idea and the website. All was ready and up and running. We printed out our poster and exhibited it at our universities open studio day.
There were many laughs and compliments. All good news for us then. One mistake though was printing on gloss paper. We thought the gloss would complement the idea, however it made it look cheep, nasty and unprofessional. Wont be making the same mistake again.

Posters

We have finally finished the promotional print outs for the placemtteam.com. The posters have been created to generate intregue and driving creatives onto the website.

Here is one of the finished print outs. Notice our pencil taking centre stage. Mental photoshop skills were needed to enhance the size and tone of Tom's arm.

A taster

So the photo shoot was a success. Now all that is left to do is to adjust the colour, size and lighting in photoshop, then add the copy in illustrator and we should be all set. Will post the final outcome and the other possible designs.

theplacementteam.com

Working on the website

Work has gone underway with the website. We have bought the domain name 'theplacementteam.com'. On the website will be all five episodes and the National Portrait Gallery brief. Will keep you updated.

If you cant win one, make one

We needed a D&AD pencil for the phototshoot that will be part of the promotion for the mokumentary. After days of using our contacts in order to acquire the award we had no luck. So it left us with no other option than to make our own. And here is how we done it. All in the space of about 4 hours. Not too shabby eh? Now for the photoshoot.

Back in the studio

Oh dear, back in the studio editing the music and tweaking the sound on the final edits. nearly there but these long hours are starting to take their toll.