Earlier on in the blog we researched local places where creatives hang out in Soho. The brief asks us to keep the campaign localised and this technique ticks the box. We have placed flyers advertising the website and the episodes in local creative hang outs. The Dog and Duck is a common place for people in the creative industry to socialize so we placed a few flers in and around the pub. The pub also plays a role in the episodes. A local sandwich shop is targeted aswell as a cab office. All of these places have been carefully thought out and targeted towards creatives.
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